Hot Off The Press
Facebook's New, Entirely Social Ads "Will Recreate Marketing" : Leaked documents show Facebook making a radical departure from traditional online display advertising into a world where ads are conversations and brands automatically tell you which of your friends are already on their side. Facebook is making the new ads social by default, meaning they will automatically show users when their friends have already Liked the advertiser. And the new formats will draw their content exclusively from posts to brands' Facebook Pages, rather from advertising copy written independently.
Mobile Games & The Economics of Freemium: Where's the money in creating a game and then giving it away for free? This nifty infographic, on right, explores and explains all.
Clothes Horse Online Shopping Makes Sure Clothes Fit: Bad customer experiences due to clothes not fitting has led to "70% shopping cart abandonment" and "60% of customers returning items because they don't fit". But one company may have found a solution.
A Plane You Can Drive (TED Video): A flying car is an iconic image of the future. But after 100 years of flight and automotive engineering, no one has really cracked the problem, until now. Pilot and MIT graduate Anna Mracek Dietrich and her team flipped the question, asking: Why not build a plane that you can drive?
App Economy Creates Nearly 500k Jobs in US: Before the iPhone there was no app industry, but with the meteoric expansion of it and rival devices, the sector now employs in the region of half a million people in the United States alone.
Flexible Screens Have Arrived: C3Nano, a company that makes transparent, flexible screens has secured a round of funding worth $6.7, and is building relationships in Japan and Korea with giants such as Samsung. The technology boasts it's robust and cost effective. (Includes demo video)
StartUp May Save Businesses Fortunes in Legal Costs: Technology has limited, changed or destroyed many long established industries, now it might be the turn of the legal professions to take a battering, having to compete with technological solutions to some of its core business practices.
The World's Smallest 3D Printer (Video): What could you do with the world’s smallest 3D printer? At TEDxVienna Klaus Stadlmann demos his tiny, affordable printer that could someday make customized hearing aids or sculptures smaller than a human hair.
'Upstart Business' is a phrase that seems to be creeping into the journalistic language used on tech and entrepreneurial blogs in the US. The first time I heard it I thought the writer was simply playing with the normal term 'startup' to be witty and focus on a particularly ballsy and inspiring effort of a young entrepreneur. Then a week or two later I read it again elsewhere. This got me thinking: Was 'upstart' just a meme that one clever writer used once and then suddenly caught on with the blogging fraternity or is it now a well known and accepted term? More to the point does its origin matter and is it more important to ask which is better?
Googling the term, you get a myriad of results. Many are for business or consultancy related groups and services that use the 'upstart' interchangeably with 'startup'.
The online dictionary definitions which appear are all similar to this one:
n. A person of humble origin who attains sudden wealth, power, or importance, especially one made immodest or presumptuous by the change; a parvenu.
adj. 1. Suddenly raised to a position of consequence.
2. Self-important; presumptuous.
Reading between the lines in the tech blogs it appears that the difference is this; 'Startups' are entrepreneurial businesses that begin with external funding from venture capital from their inception. However, 'Upstart' businesses begin without significant external funding, just savings and personal loans from friends and family and usually the founders maintain all equity. This is in keeping with the upstart definition, springing from humble origins to wealth, rather than having lots of cash to play with before you have a customer.
A Big Upstart
Felix Dennis, author of the refreshingly direct, 'How to Get Rich', is very much in the upstart mould and believes a business owner should do everything in their power to hold on to the most equity possible. Each percentage of equity you manage to own, could be worth millions when you eventually sell your business. In one chapter he describes how two important employees at his magazine demanded a small share of the business or they'd start a rival publication.
He instantly called their bluff, fired them and wished them well in their new venture. Within a few years their business was bust and they were back working for him, no hard feelings. When he sold up and moved on, that tiny percentage they had demanded was worth millions; his baby, his millions. Dennis put it in uncompromising terms:
Talent is indispensable, although it is always replaceable.
Just remember the simple rules concerning talent:
Identify It, Hire It, Nurture It, Reward It, Protect It. And when the time comes, Fire It.
If you do a web search for "Search Engine Submission" you'll see a lot of ads for services to help you out:
1000+ Directory Submission for 5¢ Each. High PR Directories!
Submit to 700,000+ search engines. Packages Starting at $14.95
If you use one of these paid services to have your site submitted to search engines, you might as well burn your money.
There's two very simple reasons why these services are not worth it.
It's All About Market Share
The first reason is market share - there are only two search engines that you need care about, which will drive 97-99% of the traffic for most websites. (more…)
Facebook Files for $5bn IPO: Only eight years after creating the site from his Harvard dorm room, Mark Zuckerberg's stake in Facebook is $28bn, the full value of the company estimated to be £100bn.
What Will Facebook Do With All That Money?: The social giant will have raised an astounding $2.8 billion. What in the world will Facebook buy with all that cash?
Parking Sensors to Take Pain Out of Finding a Space: A "parking patch" could bring together wireless sensors and mobile apps to steer drivers towards vacant spots, and lead traffic wardens to parking offenders.
We Are All Cyborgs (TED Video): Technology is evolving us, says Amber Case, as we become a screen-staring, button-clicking new version of homo sapiens. We now rely on "external brains" (cell phones and computers) to communicate, remember, even live out secondary lives. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.
- you might want to check how many clicks your externally hosted RSS feed gets,
- you might want to track referrals for advertising revenue or affiliates,
- you might want to create a popularity graphs for sites you link to,
- or you might just be curious!
Here's a rundown of a few different ways you can count clicks on links outbound from your website, and when you might want to use them: (more…)