If you're blogging, posting your opinions or thoughts to social media or other forums, sooner or later people are going to disagree with you. Some will be nice, some will be nasty. You just have to accept it. In fact, you could make the argument that if you're not getting enough bad responses then your content isn't as original and sparkling as you hope it is, so negative comments could be a good sign. As the common variation on Abraham Lincoln's saying goes
You can't please all the people all the time
Nor should you try! If you want fans of your writing and your content, you're going to have to have people that disagree with you, not just neutrals. If they're neutral it means they don't really care all that much.
The US Air Force Flow Chart Solution
They say the US military have a manual for everything, it may be true with their recent infographic outlining how US Air Force personnel should engage with bloggers.
Although it was created to clarify how people in the organisation should handle negative stories, posts and opinions that they find about the USAF, it's still very helpful.
They wisely differentiate between types of unideal posts. Are they from someone who is reasonable and simply states a case of an opposing viewpoint sticking to the facts or are they highly emotional, ranting and venting?
They also urge their staff not to fly off the handle, but always take a little time and write a quality, measured response if a response is called for at all, good advice. Sometimes it's more suitable to just 'monitor'. For many normal people you could substitute 'monitor' for 'ignore'.
Reduce the Pool - Demand an Email Address
This analogy is about soccer. The value of a good analogy can be to find fresh perspectives and see things we're used to looking at in a whole new light. Since the news here is still awash with Manchester City's victory I thought it was ripe for a good analogy. Most professional sports could be seen as a microcosm of the wider business world, but for this case we'll concentrate on football.
Manchester City won their first Premiership title in 44 years. 'It's amazing what you can do with just over £1billion', say the more cynically minded. But you can't escape the obvious, for any company resources can make the difference. These clubs are companies, they compete for the premier league and other cup titles, but they also compete in the lucrative Asian and global markets for fans to sell merchandise to and for pay per view sports income. The better their football, the bigger their potential revenue.
As in any sector, that wealth of resources still needs to be well managed otherwise you'll come up short against more experienced opposition.
That One Thing That Made All the Difference
In this week's SelfAssemblySites web news round up: the test to gauge how addicted you are to Facebook, ten ways to motivate anyone, the new and beautiful Google+ iPhone app, the Oatmeal describes how to fix any computer and a Ted video shows us how to make choosing easier and more profitable.
Psychologists Develop Tools to Measure Facebook Addiction
Psychologists in Bergen, Norway have created a method of gauging Facebook users' addiction to the social network. The studies show younger people, women and those less socially confident have increased likelihood of over use. Read the article.
10 Ways to Motivate Anyone
Geil Browning argues that greater autonomy and control is important for employees but disagrees with many thought leader such as Daniel Pink that all extrinsic motivators such as raises and bonuses are bad. When you understand an employee's thinking and behavioral preferences, you'll be able to maximize his or her enthusiasm, what moves one will leave another cold. This will help you get your workforce aligned and moving in the same direction, and you'll see incredible returns. Read the article.
New Google+ for iPhone Begs to Be Touched
In this weeks SelfAssemblySites Web News Round Up: Dilbert's app company, a top VC explains how to build a killer value proposition, things Pinterest aren't telling you, business intelligence comes to amateur sport, Facebook IPO share and an explanation of what an IPO actually is.
Top VC Explains How to Build a Killer Value Proposition
Michael Skok recently lectured to a group of students and aspiring entrepreneurs as part of a series of talks at the Harvard Innovation Lab and here are some of the key ideas. He examines the DNA of a value proposition by stripping it down to its foundational elements and reassembling it. Essential reading for anyone wanting funding. Read the article
4 Things Pinterest Isn't Telling You
Pinterest has quickly become a major player for social media referrals and business, especially if you're in the design, travel or retail sectors. The site refers more converted traffic than LinkedIn, YouTube and Google+ combined and is the sweet spot of demographics for many companies. But there are some things that Pinterest seems to be less than forthcoming about. This you may want to know. Read the article. (more…)
Review of Enounce MySpeed
MySpeed from Enounce lets you change the playback speed of Flash video without any loss of audio quality. (No chipmunk sound.) It’s like speed-reading for video. It works with all flash streaming video, saves you time, and for me creates greater engagement with video content. It basically allows you to take control of how you want to best view video online.
We often get asked about what tools we use most to enhance our work and time using the web. This is probably the one I use the most. I'll be using MySpeed at some point every single day that my computer is turned on. Like many great advancements it's surprisingly simple but its impact is immediate and a complete change, moving from one level of passive engagement to more customised and active engagement.
Click bottom right to view on Full Screen, or click 'YouTube' to view on Youtube page with Chapters.