Friday Shorts 16th December

Desert Island

Desert Island Copyright of Xkcd.com

    • What The World's Biggest Websites Looked Like At Launch: It’s hard to imagine but the world beating websites we all love or loath today were once just scribbles on a piece of paper, or the brainchild of a 19-year-old college student. With the help of the Wayback Machine, which provides screenshots of any website imaginable from its inception until now, we can view the original designs and content of the most visited websites in the U.S.
Sample Screenshot of Path

Screenshot of Path Copyright of VentureBeat.com

  • The Path to Make You Want to Delete Facebook: Many now see Facebook as a glorified phone book, chances are you have more than 300-500 'friends'. But Path, a lightweight social networking app, caps the number of friends you can have to a more natural and manageable 150. It's the Dunbar Number — a theoretical limit to the number of connections you can meaningfully track at any time.
  • YouTube Buys Company That Processes Music Royalties: In an effort to streamline its often complex relations with music publishers, YouTube has acquired RightsFlow, an upstart company in New York that processes royalties for the music industry. This move could mean a little or a lot more money for musicians.
  • Paid Search Drives $6 is Local Sales for Every $1 in Online Sales: Paid search has 6:1 impact on offline sales over e-commerce. Only now with the rise of smartphones and other methodologies is online-to-offline tracking becoming more widely available. Approximately 9% of clicks on a paid search ad generated an offline sale, with some reporting up to 26%. It's a fascinating insight into consumer behaviour and a warning to online only retailers, that we haven't all moved away from real world stores just yet.

About Alistair McBride

Al is the non-techie of the SelfAssemblySites' founding duo. His first businesses were in cultural tours, then later art dealing and consulting. He was SelfAssemblySites' first user and believes if he can do it, anyone can.

He has a wide and diverse range of interests and passions, core of which are usually art, psychology and innovation, and works on both profit and non-profit projects.

Alistair truly believes that a website can be a catalyst to making any idea reality in the 21st Century. You can create all sorts of non-profit and for profit projects take-off with a good website as your launch pad.

Follow him on Twitter at @WebsiteCoaching.

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