Tag Archives: business
You may have noticed that we've recently made all of SelfAssemblySites video training library and bonus downloads available to anyone who signs up for a free account.
Back in 2011 we launched the site with high hopes, but over the next 18 months we failed to achieve the traction we were looking for, and both Al and I eventually moved on to other projects.
Recently I was setting up a new server and decided to see if we could breath some new life into the old site. We had over 100 videos here and neither of us wanted to see them go to waste.
What we've done is remove some of the more powerful but complex systems we were using like our forum software and membership software - we've replaced them with simpler solutions like a private Facebook group and a free WordPress plugin respectively.
While making these changes it also highlighted for me just how much some technology has moved on.
Our 100+ videos were recorded 3-4 years ago and the appearance and functionality of some of the featured tools and websites has changed since then. Because of that we've done a content audit of our entire training library.
The content audit revealed that 39% of our video content is "evergreen", i.e. needs no update, 43% of the video content "appears dated but no major changes in functionality", and 18% we classified as "out of date, principle or visuals have changed". (Even for these out of date videos, for the most part the general principles involved have not changed, so they're still useful.)
Now that we've done the audit and marked content appropriately, for a limited time we're making everything available to anyone who registers a free account.
Over time we're planning to update the more crucial video content and then put everything behind a paywall for an amount tbd.
If you'd like to guarantee free lifetime access to the content, sign up for a free account now.
Thanks for checking out SelfAssemblySites, I hope you find it useful.
This analogy is about soccer. The value of a good analogy can be to find fresh perspectives and see things we're used to looking at in a whole new light. Since the news here is still awash with Manchester City's victory I thought it was ripe for a good analogy. Most professional sports could be seen as a microcosm of the wider business world, but for this case we'll concentrate on football.
Manchester City won their first Premiership title in 44 years. 'It's amazing what you can do with just over £1billion', say the more cynically minded. But you can't escape the obvious, for any company resources can make the difference. These clubs are companies, they compete for the premier league and other cup titles, but they also compete in the lucrative Asian and global markets for fans to sell merchandise to and for pay per view sports income. The better their football, the bigger their potential revenue.
As in any sector, that wealth of resources still needs to be well managed otherwise you'll come up short against more experienced opposition.
That One Thing That Made All the Difference
It's almost always interesting, and sometimes very useful, to know the back story behind designs. This is the story of MailChimp's new logo and how it was influenced by Nintendo's Super Mario, Kentucky Fried Chicken and Mozilla Firefox!
I really love MailChimp's sense of humour - they really seem to love their work and I completely empathise with them. I certainly hope that we can tread the line of integrating professionalism with fun here at SelfAssemblySites!