Tag Archives: ecommerce

Why You Still Need a Website Not Just a Facebook Page

One thing that we hear occasionally is "why do I need a website these days, can I not just use a Facebook page?". The simple answer is you can do what you like, but if you want to do well, you'd be best investing in a good website, and also having a Facebook page in your arsenal. Why do either when you can do both?

It should be clarified that this is not a Facebook bashing article, I actually quite like FB for social catch ups as well as for business growth and feedback, not to mention chuckling at witty comments and reminding me of birthdays. However context is everything.

Control & Scope

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Friday 28th December Short Shorts

Copyright of Gary Larson, The Far Side

Copyright of Gary Larson, The Far Side

 

4 Must Have Elements to Designing a Profiltable Deal

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Formula for a Profitable Groupon Deal: (See right) So many businesses have been crippled by not fully thinking out their discount deal. This awesome info graphic should steer any would be Deal-maker into safer and more profitable territory.

Top 10 Reasons Why Venture Capital Backed Companies Fail: VC expert Eric Jackson writes for Forbes about his own experiences and observations on the core factors why some VC backed Startups fail.

Superbowl to be Streamed Live to US Mobile Phones: The biggest sporting event in the US is to be officially streamed live by NBC for the first time to be viewable on computers and mobile devices.

The Neurons that Shaped Human Civilisation: In this TED video, neurologist VS Ramachandran explains Mirror Neurons, neurological firings that allow us to imitate and empathise with people and behaviours around us that sculpted human development and may be the bridge between science and the humanities.

 

 

 

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Friday Shorts 16th December

Desert Island

Desert Island Copyright of Xkcd.com

    • What The World's Biggest Websites Looked Like At Launch: It’s hard to imagine but the world beating websites we all love or loath today were once just scribbles on a piece of paper, or the brainchild of a 19-year-old college student. With the help of the Wayback Machine, which provides screenshots of any website imaginable from its inception until now, we can view the original designs and content of the most visited websites in the U.S.
Sample Screenshot of Path

Screenshot of Path Copyright of VentureBeat.com

  • The Path to Make You Want to Delete Facebook: Many now see Facebook as a glorified phone book, chances are you have more than 300-500 'friends'. But Path, a lightweight social networking app, caps the number of friends you can have to a more natural and manageable 150. It's the Dunbar Number — a theoretical limit to the number of connections you can meaningfully track at any time.
  • YouTube Buys Company That Processes Music Royalties: In an effort to streamline its often complex relations with music publishers, YouTube has acquired RightsFlow, an upstart company in New York that processes royalties for the music industry. This move could mean a little or a lot more money for musicians.
  • Paid Search Drives $6 is Local Sales for Every $1 in Online Sales: Paid search has 6:1 impact on offline sales over e-commerce. Only now with the rise of smartphones and other methodologies is online-to-offline tracking becoming more widely available. Approximately 9% of clicks on a paid search ad generated an offline sale, with some reporting up to 26%. It's a fascinating insight into consumer behaviour and a warning to online only retailers, that we haven't all moved away from real world stores just yet.
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Do You Recognize All The Different Types of Website Content?

Matt Sawyer from Datadial wrote a really super blog post on the different types of content used on websites, particularly in relation to SEO:

A phrase that you often hear being thrown about by SEOs is "content is king", Although this is (arguably) true, I think that in many cases this just leads to commercial webmasters blindly adding low-quality content to their websites for the sake of it without really considering if it is beneficial to them in any way.

It is incredibly important to understand that different kinds of content act in different ways and using different types of content in different areas of your website can drastically influence traffic, sales and conversion rates.

Great post, definitely worth a read. Those involved in e-commerce should check out the Firebox example.

ECommerce Website Content For SEO – What is it and are you wasting your time?

(Thanks to Michael Gray for tipping me off about this post)

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