Tag Archives: facebook

Facebook Privacy: Users vs Customers

Tech Crunch recently published 5 Design Tricks Facebook Uses to Affect Your Privacy Decisions, a very enlightening artlicle by Avi Charkham of MyPermissions personal cloud security service.

Do you know how many apps access your personal information on Facebook? Check your Facebook apps permissions and get ready for a surprise.

Click that button! I keep my Facebook activity relatively low. I thought very low, but seemingly not. I thought I’d have four or five apps engaged at most, but no, I’ve fifteen. Where did they come from, half of them I can’t even remember.

In a Nutshell

A Nutshell

In a nutshell Facebook have changed from the old “Allow” or “Don’t Allow” warning to a new friendlier and nothing to fear message of “Play Game” or similar app appropriate message. The new buttons really do just completely ignore that there are any concerns or issues at all. As Charkham points out, Facebook still give you an outline of what’s going to happen with your permissions but it’s in the light grey text under all the action or more specifics are only linked by a tiny questions mark. Tests show we’ve been trained to completely ignore this whole area anyway and few ever read it.

The psychology of the change is quite intriguing. The old style was binary; make a choice, go or no go with stated risk involved. It’s a question of trust, do you trust these people? This turned it into a risk versus reward scenario, do I want what they have enough to risk my information in their hands? Often for me the answer was no. This was obviously a problem for Facebook and those willing to create apps on their platform, you need massive adoption and opt-in rates when you get to that stage. Scaring people away from opting in just wasn’t working so they made it lighter and fluffier.

Users vs Customers (more…)

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Facebook Like Button & “Like” Plugin

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Web News Round Up – 12th May

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In this week’s SelfAssemblySites web news round up: the test to gauge how addicted you are to Facebook, ten ways to motivate anyone, the new and beautiful Google+ iPhone app, the Oatmeal describes how to fix any computer and a Ted video shows us how to make choosing easier and more profitable.

iPhone Google+ (Flickr: charliecurve)

Psychologists Develop Tools to Measure Facebook Addiction

Psychologists in Bergen, Norway have created a method of gauging Facebook users’ addiction to the social network. The studies show younger people, women and those less socially confident have increased likelihood of over use. Read the article.

10 Ways to Motivate Anyone

Geil Browning argues that greater autonomy and control is important for employees but disagrees with many thought leader such as Daniel Pink that all extrinsic motivators such as raises and bonuses are bad. When you understand an employee’s thinking and behavioral preferences, you’ll be able to maximize his or her enthusiasm, what moves one will leave another cold. This will help you get your workforce aligned and moving in the same direction, and you’ll see incredible returns. Read the article.

New Google+ for iPhone Begs to Be Touched

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Web News Round Up – 13th April

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In this week’s SelfAssemblySites Web News Round Up: the Oatmeal’s tips on getting more Facebook Likes, Google+ gets a makeover, how to scale a $1billion startup from Instagram, your Facebook account archive has been expanded and humorous positive psychology with ‘The Happy Secret to Better Work’.

Google+ Gets More Visual UI Upgrade

New Google+ Layout

After little tweaks here and there, Google+ gets a significant makeover for the profile page, Hangouts, photos, and more. For example, there are some subtle yet significant changes to the navigation, differentiating it more from Gmail, you can also fruther customize the side ribbon or remove it among many other alterations. But is the design a little too reminiscent of Facebook?  Read the article.

How To Scale A $1 Billion Startup: A Guide From Instagram Co-Founder

Instagram was bought by Facebook earlier this week for $1 billion, so usually when that happens it’s worth listening to the story of how the founder got there in his own words. Recently Mike Krieger gave a presentation at an Airbnb event for employees and members of the network, part of a regular series called the Tech Talk. The subject was “Scaling Instagram.” Read the article and view included Scribd Presentation.

Your Facebook Account Archive Now Includes Friend Requests, IP Addresses

Lately Facebook has updated its “Download your information” feature, and has included several new categories. The feature, which can be found in Facebook Account Settings, was first introduced in October 2010, enabling users to download an archive of their entire account history. Read the article and view the bonus, ‘The Evolution of the Facebook Profile‘ Slideshow.

The Happy Secret to Better Work

Shawn Achor is the winner of over a dozen distinguished teaching awards at Harvard University, where he delivered lectures on positive psychology in the most popular class at Harvard.

He is also the CEO of Good Think Inc., where he researches and teaches about positive psychology, researching positive outliers, people who are well above average, to understand where human potential, success and happiness intersect. He clearly and humorously describes to organizations how to increase happiness and meaning, raise success rates and profitability, and create positive transformations that ripple into more successful cultures. He is also the author of The Happiness Advantage.

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Web News Round Up – 23rd March

Good Cop Dadaist Cop (Image: Xkcd.com)

On this week’s SelfAssemblySites’ Web News Round Up learn how to buy your friends drinks with Twitter, how to transfer files up to 1Gb over Facebook, Nasa invites you to a hackathon, and can code ourselves a better government.

Tweet-a-Beer

Buy Someone a Beer with Tweet-a-Beer

If you can’t be there in person to buy your friends a beer, you can now do it via this handy new twitter app. Tweet-a-Beer is an online networking app and aims to make paying for other twitter users’ beers easier and maybe even become a habit. “Become a beer benefactor” they suggest on their lager coloured homepage. Is this a nice novel idea or could this actually catch on? Read the article.

1Gb Person to Person File Transfer Coming to Facebook Through Pipe

Soon you’ll be able to transfer files that are usually too huge to send through normal email channels, all on Facebook. The social media giant is partnering with a newly developed app called Pipe which was unveiled at London Web Summit recently. The Berlin based company uses Adobe’s Real Time Media Protocol Flow to slip the file into the recipient’s cache, so that no Pipe or Facebook server space gets occupied. Read the article.

NASA Invites You to a Global Hackathon

NASA needs new tools to improve life in space and on Earth so they’re running the International Space Apps Challenge. It’s a two-day ‘codeathon’ taking place on April 21-22, 2012. Participants from around the world will work together to create solutions to current challenges that could contribute to space exploration missions and help improve life on earth. Individual contributors will be working both remotely and in large gatherings on all seven continents as well as including a team in space. Read the article.

Coding a Better Government

Can government be run like the Internet, permissionless and open? Coder and activist Jennifer Pahlka believes it can and that apps, built quickly and cheaply, are a powerful new way to connect citizens to their governments and their neighbors. Pahlka is the founder of Code for America, which matches software geniuses with US cities to reboot local services. View the TED Video.

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Web News Round Up – March 16th

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In this week’s web news round up we see Path partnering with Nike to make running more social, all the flexibilities and functions of PayPal’s new Digital Wallet, Amazon creeping into Google territory and revenue and Facebook’s 6 Point Plan for building your social brand.

"Path & Nike" (Image: DigitalTrends.com)

Path and Nike Team Up to Make Running More Social

Path, or Facebook for only your real close friends, has launched its latest version of the app today, including a new integration which features the company’s first partnership ever. The collaboration with Nike will allow users to log their running paths on a map and share your route with friends. Read the article.

PayPal’s New Digital Wallet Will Offer Deals, Flexible Payments & More

The new version of PayPal will allow you to create personal lists of items you want among many other features. Via PayPal, you can search for items, compare prices, pay by multiple methods and create lists of things you want to buy for a variety of situations. PayPal will then find deals and coupons for these items on your list whether you are in the store or online. View the video and Read the article.

Amazon Is Already Doing More Than $1 Billion In Ad Revenue – Should Google Worry?

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Warning: What You Need to Know About the New Facebook Ads

Last week Facebook announced a radical new direction for their entire advertising policy. Some have stated it’s one of the most significant changes for advertisers and consumers in the internet age. We’re going to explore what will be rolled out and some of the core and key implications for all parties; you the Facebook user, the advertisers and for Facebook itself.

In a nutshell, Facebook will make ads into conversations, and you’ll be told which friends have already supported which brands and news messages. As FastCompany put it:

Facebook is making the new ads social by default… the new formats will draw their content exclusively from posts to brands’ Facebook Pages, rather from advertising copy written independently

This is a clear shift away from traditional honed and tested copy to more natural and social content based advertising. They’ve already started working in this area with ‘Sponsored Stories’ for some time now but this is a whole new departure as they’re phasing out almost all traditional ad formats from Wednesday 29th February. Essentially the thinking from the Facebook document is that “everything starts with great content…paid, owned and earned work seamlessly together”.

All of these new developments were recently leaked and were first published by GigaOm and from there were published onto Scribd: (click ‘Fullscreen’ button below to View) (more…)

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Web News Round Up – 24th Feb

Dilbert.com

Economics of Freemium

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Hot Off The Press

Facebook’s New, Entirely Social Ads “Will Recreate Marketing” : Leaked documents show Facebook making a radical departure from traditional online display advertising into a world where ads are conversations and brands automatically tell you which of your friends are already on their side. Facebook is making the new ads social by default, meaning they will automatically show users when their friends have already Liked the advertiser. And the new formats will draw their content exclusively from posts to brands’ Facebook Pages, rather from advertising copy written independently.

Mobile Games & The Economics of Freemium: Where’s the money in creating a game and then giving it away for free? This nifty infographic, on right, explores and explains all.

Clothes Horse Online Shopping Makes Sure Clothes Fit: Bad customer experiences due to clothes not fitting  has led to “70% shopping cart abandonment” and “60% of customers returning items because they don’t fit”.  But one company may have found a solution.

A Plane You Can Drive (TED Video): A flying car is an iconic image of the future. But after 100 years of flight and automotive engineering, no one has really cracked the problem, until now. Pilot and MIT graduate Anna Mracek Dietrich and her team flipped the question, asking: Why not build a plane that you can drive?

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Why You Still Need a Website Not Just a Facebook Page

One thing that we hear occasionally is “why do I need a website these days, can I not just use a Facebook page?”. The simple answer is you can do what you like, but if you want to do well, you’d be best investing in a good website, and also having a Facebook page in your arsenal. Why do either when you can do both?

It should be clarified that this is not a Facebook bashing article, I actually quite like FB for social catch ups as well as for business growth and feedback, not to mention chuckling at witty comments and reminding me of birthdays. However context is everything.

Control & Scope

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Web News Round Up – 3rd Feb

"Potential" - From Xkcd.com

"Potential" - from Xkcd.com

Facebook Files for $5bn IPO: Only eight years after creating the site from his Harvard dorm room, Mark Zuckerberg’s stake in Facebook is $28bn, the full value of the company estimated to be £100bn.

What Will Facebook Do With All That Money?: The social giant will have raised an astounding $2.8 billion. What in the world will Facebook buy with all that cash?

Parking Sensors to Take Pain Out of Finding a Space: A “parking patch” could bring together wireless sensors and mobile apps to steer drivers towards vacant spots, and lead traffic wardens to parking offenders.

We Are All Cyborgs (TED Video): Technology is evolving us, says Amber Case, as we become a screen-staring, button-clicking new version of homo sapiens. We now rely on “external brains” (cell phones and computers) to communicate, remember, even live out secondary lives. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.

 

 

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