Tag Archives: marketing

The Big Work & Little Work of Seth Godin

Seth Godin (Flickr: Joi)

The now legendary Seth Godin probably blogs more than any other blogger I know or follow. Sometimes they're the standard blog length of between 400 and 1000 words. But more often than not they're a short few brief sentences, almost like a thought of the day. Most people couldn't get away with one line blog posts. There'd be moans and a huge unsubscribe rate.

But Godin's proven himself time again with books as manifestos for his arena-shaping ideas. When people use the words 'thought-leader' for a field, Seth Godin might be a prime example in the area of modern marketing and work, with paradigm shifts such as The Purple Cow, Lynchpin, Tribes and The Dip to name but a few. We even directly refer to The Dip in our own Website Planning Course, as it's so helpful. He's taken the publishing industry in another experimental direction with the Domino Project.

But always there is his blog. When you blog at his rate you're going to inevitably have hits and misses. (more…)

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The Dirty Secrets of Submitting Your Site to Search Engines

Search Engine Submission ServicesIf you do a web search for "Search Engine Submission" you'll see a lot of ads for services to help you out:

1000+ Directory Submission for 5¢ Each. High PR Directories!

Submit to 700,000+ search engines. Packages Starting at $14.95

If you use one of these paid services to have your site submitted to search engines, you might as well burn your money.

There's two very simple reasons why these services are not worth it.

It's All About Market Share

The first reason is market share - there are only two search engines that you need care about, which will drive 97-99% of the traffic for most websites. (more…)

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