Tag Archives: social media
Last week Facebook announced a radical new direction for their entire advertising policy. Some have stated it's one of the most significant changes for advertisers and consumers in the internet age. We're going to explore what will be rolled out and some of the core and key implications for all parties; you the Facebook user, the advertisers and for Facebook itself.
In a nutshell, Facebook will make ads into conversations, and you'll be told which friends have already supported which brands and news messages. As FastCompany put it:
Facebook is making the new ads social by default... the new formats will draw their content exclusively from posts to brands' Facebook Pages, rather from advertising copy written independently
This is a clear shift away from traditional honed and tested copy to more natural and social content based advertising. They've already started working in this area with 'Sponsored Stories' for some time now but this is a whole new departure as they're phasing out almost all traditional ad formats from Wednesday 29th February. Essentially the thinking from the Facebook document is that "everything starts with great content...paid, owned and earned work seamlessly together".
One thing that we hear occasionally is "why do I need a website these days, can I not just use a Facebook page?". The simple answer is you can do what you like, but if you want to do well, you'd be best investing in a good website, and also having a Facebook page in your arsenal. Why do either when you can do both?
It should be clarified that this is not a Facebook bashing article, I actually quite like FB for social catch ups as well as for business growth and feedback, not to mention chuckling at witty comments and reminding me of birthdays. However context is everything.
Control & Scope
Twitter is More Addictive than Nicotine: People are more likely to give in to the urge to tweet or check email than other cravings a US study has found, making it more addictive than both alcohol and cigarettes. Could it just be that twitter isn't as obviously costly or damaging to your health?
Beijing Micro Bloggers Must Use Real Name or Be Banned: The Chinese government says all microbloggers in Beijing must post under their real names by March 16 or they'll be banned from the service. The move from the Chinese government is the latest in a series of ways they want to monitor and curtail social media activity in their country.
When the SuperBowl Bored Americans, They Opened Apps: At the less captivating moments of this year's Super Bowl audiences turned to their second screens, you can see clearly which ads and which game play were captivating and hit the mark and which fumbled and dropped the ball.
YouTube Expands Channels Initiative: Last October, Google announced it would begin rolling out over 100 new channels featuring original programming across YouTube, turning the site focus from one-off videos into a major online content destination, two new automotive channels are its latest offering.
6 Startups to Watch in 2012: Mashables pick out 6 bright young things of the startup world for our insight and pleasure. Most insightful of all however is to see which directions they think technology and its adoption is moving.
Google Integrates Google+ with Search Results: Google takes another step in personalising your search results with information from your Google+ account, customising your experience of the web one step further.
Harness Water to Power Your Smartphone: Swedish company myFC have devised a two-in-one device that consists of both a fuel cell battery pack and replaceable fuel cell cartridges which will charge smartphones, cameras and other such devices.
Luis Van Ahn's Large Scale Human Online Collaboration: After re-purposing CAPTCHA so each human-typed response helps digitize books, Luis von Ahn wondered how else to use small contributions by many on the Internet for greater good. At TEDxCMU, he shares how his ambitious new project, Duolingo, will help millions learn a new language while translating the Web quickly and accurately and all for free.
MIT To Give Free Education to All: The Massachusetts Institute of Technology announced they will launch an online learning initiative called MITx, offering MIT courses to anyone in the world free of charge. MITx will not allow students to earn a degree but those who demonstrate a mastery of their subject can attain a certificate of completion.
The Pros and Cons of Google+ For Small Business: Mashables surveys many of it's small business contributors and rounds up their responses in 7 for and 7 against using Google Plus.
30 Social Media Predictions for 2012 From the Pros: A host of Social Media experts and pioneers give their predictions for the changes and developments on their way this year. Let's see how many come to pass.
5 Reasons Online Video is So Persuasive: What Makes Them Click!? Find out with insights from the psychologist as to why online video is so captivating to audiences.
We love to hear your thoughts, so please leave us some comments!
- What The World's Biggest Websites Looked Like At Launch: It’s hard to imagine but the world beating websites we all love or loath today were once just scribbles on a piece of paper, or the brainchild of a 19-year-old college student. With the help of the Wayback Machine, which provides screenshots of any website imaginable from its inception until now, we can view the original designs and content of the most visited websites in the U.S.
- The Path to Make You Want to Delete Facebook: Many now see Facebook as a glorified phone book, chances are you have more than 300-500 'friends'. But Path, a lightweight social networking app, caps the number of friends you can have to a more natural and manageable 150. It's the Dunbar Number — a theoretical limit to the number of connections you can meaningfully track at any time.
- YouTube Buys Company That Processes Music Royalties: In an effort to streamline its often complex relations with music publishers, YouTube has acquired RightsFlow, an upstart company in New York that processes royalties for the music industry. This move could mean a little or a lot more money for musicians.
- Paid Search Drives $6 is Local Sales for Every $1 in Online Sales: Paid search has 6:1 impact on offline sales over e-commerce. Only now with the rise of smartphones and other methodologies is online-to-offline tracking becoming more widely available. Approximately 9% of clicks on a paid search ad generated an offline sale, with some reporting up to 26%. It's a fascinating insight into consumer behaviour and a warning to online only retailers, that we haven't all moved away from real world stores just yet.
In this review we're going to look at an ebook from Christine Giri from Time Tamer Consulting. Why? There are a lot of social media gurus selling ebooks so we wanted to check out what's out there and see if we can recommend one or two for our members - this is our first and we hope to have more on the way! Aside: we'll only take the time needed to write up a review if we find the resource is worthwhile so you won't find many 1 and 2 star reviews here. (If you have written a good social media ebook and would like us to review it, please contact us here.)
Ebook Review: Facebook, Twitter, LinkedIn, A QuickStart Guide
There are 2 versions of the ebook available:
- Facebook, Twitter & LinkedIn: A Quick-Start Guide for Entrepreneurs
- Facebook, Twitter & LinkedIn: A Quick-Start Guide for Virtual Assistants
Both retail for USD $24.99. We reviewed the Entrepreneur version, which is 65 page PDF (5.7MB) download.
In this ebook, Giri concentrates on introducing the key tools around the big three of social media; Facebook, Twitter and LinkedIn and provides a systematized approach to using them. (more…)