Get Ideas from your Competitors, both Positive & Negative:
-If you already know your top competitors bring up their websites
-If you don’t, google some keywords that you would hope your visitors would use to find you
2 Separate Areas to Look out for in Both Negative and Positive Ways:
The First Area To Be Aware of on a site is the Look, Layout, Colours and Design;
- How is the logo positioned? Do you like the logo design and colours?
- How is the text & imagery spaced? Too tight /too roomy? What’s the effect of the spacing?
- How many columns are there?
- Is there a side bar to the right or left? What’s the ratio to the width of the page?
- Is there a footer at the base of the main page? Do the colours/design match the header or not?
- What are the mix of colours? Are they related or opposed to the logo/company colours?
- What are the main pages? What are the sub pages in the layout?
- Choose another page. What’s different and what’s stays the same as the home page?
- If there’s a side bar how is it used, what’s in it?
- If there’s a footer how is it used?
- How are images used on the site: Add motion, add colour, what do they infer?
- Do they include a blog? Is it updated regularly?
- Do they have testimonials? Full names or reduced, with photos, or video testimonials?
- Is there a clear call to action, or are there several? Is it clear or confused?
- Do they have any email/newsletter sign up box?
- Do they have social media icons, facebook or twitter signups?
- What are some adjectives that come to mind, to describe their site? Does it match yours?
- What sort of things did you like? Or might like to include in your site?
- What did you dislike and want to avoid on your site?
- Do you feel you’re doing something a little different in your field? How can you better get that differentiation across to your ideal customers/users on your site?