In this week's web news round up we see Path partnering with Nike to make running more social, all the flexibilities and functions of PayPal's new Digital Wallet, Amazon creeping into Google territory and revenue and Facebook's 6 Point Plan for building your social brand.
Path and Nike Team Up to Make Running More Social
Path, or Facebook for only your real close friends, has launched its latest version of the app today, including a new integration which features the company’s first partnership ever. The collaboration with Nike will allow users to log their running paths on a map and share your route with friends. Read the article.
PayPal’s New Digital Wallet Will Offer Deals, Flexible Payments & More
The new version of PayPal will allow you to create personal lists of items you want among many other features. Via PayPal, you can search for items, compare prices, pay by multiple methods and create lists of things you want to buy for a variety of situations. PayPal will then find deals and coupons for these items on your list whether you are in the store or online. View the video and Read the article.
Amazon Is Already Doing More Than $1 Billion In Ad Revenue - Should Google Worry?
Amazon may be fast becoming a sizeable threat to Google's core search business, by slowly taking over Google's position as the starting point for many search queries, particularly the more lucrative product searches. A comparatively small percentage of search queries makes an overwhelming contribution to Google's revenue. Read the article.
From Funnel to Circle: Facebook’s 6 Point Plan for Building Your Social Brand
Instead of the traditional linear hierarchy, in Facebook's vision social media influences every stage of a more circular process. They hear about new brands and investigate said brands via social media. When it comes time to buy something, consumers increasingly consult their friends via social media. Then, they expect to be able to interact with the brands through social media after they buy a product. View the images and read the article